<aside> ➡️ “what” and “why”, as well as the “why now”.
This campaign for PT Nizar Amanah Wisata's newly launched app is strategically designed to enhance brand awareness, drive app downloads, increase active usage, and highlight key features such as secure payments, real-time updates, and competitive incentives. Targeting tech-savvy individuals aged 25-55 from urban areas in Indonesia, the campaign employs a multi-faceted approach including digital marketing, promotional activities, educational outreach, community engagement, app store optimization, and performance tracking. The campaign aims to attract experienced sales agents and partners seeking high-earning potential and efficient sales tools by utilizing social media advertisements, influencer partnerships, webinars, and referral programs. This timely initiative leverages the app's unique capabilities and addresses the growing market demand for efficient and profitable Umrah program sales solutions, ensuring rapid adoption and sustained growth.
Here are the detailed goals and objectives 👇🏻
Campaign Objectives:
Product Goals:
Company Goals:
REWARD MISSION
REWARD MISSION